How To Use An AutoResponder

An AutoResponder is an essential tool to buildany business online. The reason you go intobusiness is to find and keep your customers.An autoresponder will make this job so mucheasier for you so you can work on marketingyour business.

There is a bit of confusion around the onlinecommunity surrounding autoresponders. Some peoplethink they are a piece of software for loadingemail addresses into so you can then blast thousandsupon thousands of people your message and promoteyour business.

Nothing could be further from the truth!

What they were designed for is to allow you to collectthe details of visitors to your web page. The wayyou do this is by offering a gift in exchange forthe person's name and email address. You can actuallycollect a large number of details but on the firstvisit you would not want to try to collect theirhome address as you may not have much luck.

When the visitor completes this form they aregiving you consent to send them informationabout your business and to deliver the gift thatyou offered. An autoresponder is a tool that youcan have up to several hundred pre-written messagesstored to be delivered at pre-determined intervals.This is a great way to build a relationship withyour future customers.

When someone opts into your list, usually they willreceive a message immediately, then several more a dayor two apart and gradually the messages will get furtherapart up until they are around 1 week between mailings.

You will then be able to follow up with broadcast messagesevery time you have a special offer for your list or somecontent to pass on. The sole purpose is to create andmaintain interest in your prospect. Your list is yourcustomer base just like in an offline business.

Lets look at some other ways autoresponders can be used.

1. Training- When a customer buys your product or joinsyour team you should be collecting their details. Youwill provide them instructions to use the product ortrain them to build their team if they have joinedyour business.


2. Recruiting Affiliates- If you sell a product youwill find that your best affiliates will be a happycustomer. After you collect the details of your customersyou should be reminding them that you have an affiliateprogram and that they can make some extra money referringpeople to your website.


3. Delivering The Product- You can use the autoresponderto deliver the digital product. You can add attachmentsto the messages like any other email or simply send thema link to the download page. Directly after the paymentpage you will ask the customer to enter their detailsso they can get the product delivered and be kept up todate with software upgrades or whatever is applicableto your product.

4. Reduce Refunds/Returns- After collecting your newcustomers details you would send them at least oneunadvertised bonus. This would not be mentioned inthe sales page and means you would be 'over-delivering'on your product. Another method I have seen is offeringextra bonus products at say 15 or 30 days after thesale. The autoresponder can handle this easily andyour refund rate should plummet if you can createextra value in these bonus offers.


5. Promote Back End Products- It is a lot easierto make a sale to someone who has brought fromyou before. You have their trust and as long asyou recommend good products that make their lifeeasier or help them build their business thisbe the easiest way to maintain your income.


There are many more including collectingtestimonials, checking up on your customers,surveying your customers and more. I am sure you would have just got your own idea after reading this article and are ready to get yourown business on auto pilot by using anautoresponder.

To get your FREE Autoresponder account,please subribe your detail here:

MY AutoResponder

or just sign up your detail at the GET YOUR FREE Auto responder boxer at your right form.

Act Now!!!

By silvercommission